The Complete Event & Pop-Up Merch Booth Checklist

Size-curve math, display ergonomics, and booth essentials for makers, bands, and conferences.

Getting the Apparel Size Curve Right

For unisex adult apparel at live events, a reliable baseline size curve is 10% Small, 30% Medium, 35% Large, 20% XL, and 5% 2XL. Always bring one "one-size" accessory—like a tote bag, cap, or mug—so visitors can still buy after specific shirt sizes sell out.

Vertical Display & Clear Pricing

Attendees should be able to read your prices and see your hero garments from 15 feet away without asking. Hang one sample of each item at eye level and keep folded inventory organized in labeled bins under the table.

Backup Power and Fast Checkout

Pack a high-capacity USB-C power bank for your card reader, printed QR codes for contactless payment, and a compact folding utility cart for load-in and load-out.